Downtown Oxford is experiencing strain due to pressures from surrounding development. Chief among the concerns is traffic congestion during peak hours of flow and the resulting dangerous situation for vehicular and pedestrian travel through the center of town. The streetscape along Main Street maintains an historic character with mature street trees, new plantings, and colonial-era homes.

Dodson & Flinker, Inc. developed three concepts for appropriate infill, preservation, and redevelopment of Downtown Oxford, based on three distinct traffic scenarios and community participation in the form of an evening charrette and several public meetings. Preservation of existing historic structures was prioritized, as was maximizing parking and enhancing the pedestrian experience.